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Library · Traffic · How to run this

Rockerbox journey-NC cash is not Hyros first-buyer cash

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CalculatorRockerbox new-customer share · Calculator lives in the articleOpen

Score journey-NC $ against total attributed $ on one Rockerbox journey export. That score is RB journey-NC %.

Pair: New-customer share on Traffic. Hyros twin: first-buyer cash. Mix twin: new-vs-returning.

What you type

New-customer attributed $ — Dollars Rockerbox marked journey-sourced new-customer on the export.

Total attributed $ — All attributed dollars in that same Rockerbox journey export.

RB journey-NC % = new-customer attributed $ ÷ total attributed $ × 100. Soft RB journey-NC % usually means journey map lag — fix that export seat; never invent an RB journey-NC chip.

What not to do

Never invent RB journey-NC %. Never paste a Hyros first-buyer or Triple Whale NC cash file into Rockerbox journey fields. Never treat new-vs-returning mix as journey-NC dollar share. Never blend every media buyer when one journey seat owns the soft pile.

Related: Traffic, Hyros first-buyer cash, new-vs-returning, unattributed-revenue.

Procedure

  1. Type new-customer attributed $ and total attributed $.
  2. Read RB journey-NC %.
  3. Fix journey maps when RB journey-NC % is material.

Failure modes

  • Inventing RB journey-NC %.
  • Dumping a Hyros first-buyer or Triple Whale new-customer file into Rockerbox fields.
  • Folding Rockerbox new-vs-returning mix into journey-NC $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB journey-NC %
New-customer attributed $ ÷ Total attributed $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros new-customer share?
Different attribution export. [New-customer share](/manuals/hyros-new-customer-share) reads Hyros first-buyer cash. Here you only score Rockerbox journey-NC $ against Rockerbox total attributed $.
Is this Rockerbox new-vs-returning share?
Sibling Rockerbox mix door, not journey-NC dollars. [New-vs-returning share](/manuals/rockerbox-new-vs-returning-share) is buyer-mix counts. This page is journey-NC $ ÷ total attributed $.
What RB journey-NC % should I invent?
None. Score new-customer attributed $ and total attributed $ from the same Rockerbox journey export.