Library · Traffic · How to run this
Campaign reject share is not engagement drop
Rejected campaigns ÷ campaigns sent make reject %. Type both.
Pair: Campaign disapproval rate on Traffic. Funnel: engagement-to-click drop. Offer: article-to-offer drop.
What you type
Rejected campaigns — Outbrain campaigns turned down in the window.
Campaigns sent — Campaigns you sent for review in that same window.
Reject % = rejected campaigns ÷ campaigns sent × 100. Fix creative / policy when reject % is fat — do not invent a reject chip.
What not to do
Do not invent reject %. Do not mix click drops into reject counts. Do not treat brand-safety blocks as campaign rejects. Do not average every geo when one owns the hole.
Related: Traffic, engagement-to-click drop, article-to-offer drop, brand-safety block rate.
Procedure
- Type rejected campaigns and campaigns sent.
- Read reject %.
- Fix creative / policy when reject % is material.
Failure modes
- Inventing reject %.
- Mixing click drops into reject counts.
- Treating brand-safety blocks as campaign rejects.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Campaign reject %
- Rejected campaigns ÷ campaigns sent × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this engagement-to-click drop?
- Sibling Outbrain grain. [Engagement-to-click drop](/manuals/outbrain-engagement-to-click-drop) is engagements vs clicks. This page is rejected ÷ campaigns sent.
- Is this brand-safety block rate?
- Related native gate. [Brand-safety block rate](/manuals/taboola-brand-safety-block-rate) is impression blocks. This page is campaign reject share on Outbrain.
- What reject % should I invent?
- None. Type rejected campaigns and campaigns sent from the same Outbrain window.