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Library · Traffic · How to run this

Rockerbox MTA CAC skew is not Hyros call-book CAC gap

How to run thisTraffic3 steps
CalculatorRockerbox blended-CAC gap · Calculator lives in the articleOpen

Net |MTA-blended CAC − contribution CAC| over contribution CAC for one Rockerbox MTA cost cut. That quotient is RB blended-CAC gap %.

Pair: Blended-CAC gap on Traffic. Hyros twin: HY blended-CAC gap. Northbeam twin: NB blended-CAC gap.

Cost-cut inputs

MTA-blended CAC $ — Rockerbox blended CAC dollars on the MTA cost cut (paid + other booked into one CAC).

Contribution CAC $ — Contribution CAC dollars on that same Rockerbox MTA cost cut.

RB blended-CAC gap % = |MTA-blended CAC $ − contribution CAC $| ÷ contribution CAC $ × 100. Fat RB blended-CAC gap % means reconcile which costs sit in each Rockerbox MTA book — never type a fake chip.

Hard stops

Do not invent RB blended-CAC gap %. Do not paste a Hyros or Northbeam CAC gap into Rockerbox fields. Do not use ad-account CAC as contribution CAC. Do not fold assisted-vs-direct rows into these CAC boxes.

Related: Traffic, HY blended-CAC gap, NB blended-CAC gap, Blended CAC.

Procedure

  1. Type blended CAC $ and contribution CAC $.
  2. Read RB blended-CAC gap %.
  3. Reconcile cost books when RB blended-CAC gap % is material.

Failure modes

  • Inventing RB blended-CAC gap %.
  • Pasting a Hyros or Northbeam CAC gap into Rockerbox fields.
  • Using ad-account CAC as contribution CAC.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB blended-CAC gap %
|Blended CAC $ − contribution CAC $| ÷ contribution CAC $ × 100 on one Rockerbox MTA CAC cut.

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FAQ

Is this Hyros blended-CAC gap?
Rockerbox MTA cost cut vs Hyros call-attributed cut. [Blended-CAC gap](/manuals/hyros-blended-cac-gap) stays on Hyros. Both inputs here come from Rockerbox.
Is this Northbeam blended-CAC gap?
MTA cost books vs Northbeam CAC books. [Blended-CAC gap](/manuals/northbeam-blended-cac-gap) stays on Northbeam. Here you only net Rockerbox MTA-blended CAC $ against Rockerbox contribution CAC $.
What RB blended-CAC gap % should I invent?
None. Pull MTA-blended CAC $ and contribution CAC $ from the same Rockerbox MTA cost cut.