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Rockerbox path-credit MER vs cash is not Hyros call-path MER cash gap

How to run thisTraffic3 steps
CalculatorRockerbox MER-vs-cash gap · Calculator lives in the articleOpen

On one Rockerbox multi-touch path-credit window, ask how far MER revenue $ sits from cash collected $. That absolute gap ÷ cash is RB MER-cash gap %.

Pair: MER-vs-cash gap on Traffic. Call twin: Hyros MER-vs-cash. Refund twin: refund-adjusted ROAS.

What you type

MER revenue $ — Path-credit MER dollars booked in the Rockerbox window.

Cash collected $ — Settled cash collected against those same path-credit orders.

RB MER-cash gap % = |MER revenue − cash collected| ÷ cash collected × 100. A fat RB MER-cash gap % usually means path-credit booking ahead of settle — reconcile that window; never invent an RB MER-cash gap chip.

What not to do

Skip inventing RB MER-cash gap %. Skip pasting a Hyros call-path, Northbeam MTA, or Triple Whale pixel MER file into Rockerbox fields. Skip treating open refunds as cash collected. Skip blending attribution models when one path-credit cut owns the gap.

Related: Traffic, Hyros MER-vs-cash, Northbeam MER-vs-cash, refund-adjusted ROAS.

Procedure

  1. Type MER revenue $ and cash collected $.
  2. Read RB MER-cash gap %.
  3. Reconcile path-credit booking vs settle when RB MER-cash gap % is material.

Failure modes

  • Inventing RB MER-cash gap %.
  • Pasting a Hyros, Northbeam, or Triple Whale MER export into Rockerbox fields.
  • Treating open refunds as cash collected.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB MER-cash gap %
|MER revenue − cash collected| ÷ cash collected × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros MER-vs-cash gap?
Call-path day-0 vs Rockerbox path-credit. [MER-vs-cash gap](/manuals/hyros-mer-vs-cash-gap) reads Hyros. Here both dollar counts come from one Rockerbox multi-touch path-credit window.
Is this Rockerbox refund-adjusted ROAS gap?
ROAS haircut vs MER vs cash. [Refund-adjusted ROAS gap](/manuals/rockerbox-refund-adjusted-roas-gap) is (path-credit − refund-adjusted) ÷ path-credit. This page is |MER revenue − cash| ÷ cash.
What RB MER-cash gap % should I invent?
None. Pull MER revenue $ and cash collected $ from the same Rockerbox path-credit window.