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Library · Traffic · How to run this

Rockerbox path-credit refund cut is not Triple Whale pixel refund gap

How to run thisTraffic3 steps
CalculatorRockerbox refund-adjusted ROAS gap · Calculator lives in the articleOpen

Count how far path-credit ROAS falls after refunds on one Rockerbox journey window. That haircut is RB refund-gap %.

Pair: Refund-adjusted ROAS gap on Traffic. Pixel twin: Triple Whale refund-adjusted. Lifetime twin: LTV vs day-0.

What you type

Path-credit ROAS — Rockerbox multi-touch / path-credit ROAS before refunds on the window.

Refund-adjusted ROAS — Rockerbox ROAS after refunds hit that same journey cohort.

RB refund-gap % = (path-credit ROAS − refund-adjusted ROAS) ÷ path-credit ROAS × 100. A heavy RB refund-gap % usually means path credit is booking revenue refunds later erase — chase that journey before you scale. Never invent a RB refund-gap chip.

What not to do

Skip inventing RB refund-gap %. Skip pasting a Triple Whale pixel, Northbeam MTA, or Hyros day-0 refund export into Rockerbox fields. Skip swapping LTV-vs-day-0 points for this refund haircut. Skip blending a Rockerbox path-credit week with a Triple Whale pixel clock.

Related: Traffic, Triple Whale refund-adjusted, Northbeam refund-adjusted, LTV vs day-0.

Procedure

  1. Type path-credit ROAS and refund-adjusted ROAS.
  2. Read RB refund-gap %.
  3. Chase journey / offer when RB refund-gap % is material.

Failure modes

  • Inventing RB refund-gap %.
  • Pasting a Triple Whale pixel, Northbeam MTA, or Hyros day-0 refund export into Rockerbox fields.
  • Swapping LTV-vs-day-0 points for this refund haircut.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB refund-gap %
(Path-credit ROAS − Refund-adjusted ROAS) ÷ Path-credit ROAS × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale refund-adjusted ROAS gap?
Pixel ad window vs path-credit journeys. [Refund-adjusted ROAS gap](/manuals/triple-whale-refund-adjusted-roas-gap) reads Triple Whale pixel. Here both ROAS figures come from one Rockerbox path-credit window.
Is this Rockerbox LTV vs day-0 ROAS?
Lifetime payback vs refund haircut. [LTV vs day-0 ROAS](/manuals/rockerbox-ltv-vs-day0-roas) is LTV ROAS − day-0 ROAS in points. This page is (path-credit − refund-adjusted) ÷ path-credit.
What RB refund-gap % should I invent?
None. Pull path-credit ROAS and refund-adjusted ROAS from the same Rockerbox path-credit window.