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Library · Traffic · How to run this

Rockerbox platform revenue is not settled cash

How to run thisTraffic3 steps
CalculatorRockerbox platform-vs-cash gap · Calculator lives in the articleOpen

Divide |platform revenue $ − cash collected $| by cash collected $ on one Rockerbox cash-reconcile window. That quotient is RB platform-cash %.

Pair: Platform-vs-cash gap on Traffic. Modeled twin: modeled-vs-cash. Triple Whale twin: platform-vs-cash.

What you type

Platform revenue $ — Dollars the Rockerbox ad export shows for the cash-reconcile window.

Cash collected $ — Bank-settled cash matched to that same Rockerbox cash-reconcile window.

RB platform-cash % = |platform − cash| ÷ cash × 100. When RB platform-cash % runs hot, the ad export and bank ledger disagree — chase the Rockerbox pixel that owns the gap; never invent an RB platform-cash chip.

What not to do

Do not invent RB platform-cash %. Do not dump a modeled-vs-cash or Triple Whale platform-vs-cash file into Rockerbox fields. Do not fold unattributed-spend or multi-touch mix into platform-vs-cash dollars. Do not mix brands when one pixel owns the gap.

Related: Traffic, modeled-vs-cash, modeled-vs-platform, Triple Whale platform-vs-cash.

Procedure

  1. Type platform revenue $ and cash collected $.
  2. Read RB platform-cash %.
  3. Chase pixel / settle mapping when RB platform-cash % is material.

Failure modes

  • Inventing RB platform-cash %.
  • Dumping a Rockerbox modeled-vs-cash or Triple Whale platform-vs-cash file into platform/cash fields.
  • Folding Rockerbox unattributed-spend or multi-touch mix into platform-vs-cash dollars.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB platform-cash %
|Platform revenue $ − Cash collected $| ÷ Cash collected $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox modeled-vs-cash gap?
Modeled book, not platform export. [Modeled-vs-cash gap](/manuals/rockerbox-modeled-vs-cash-gap) divides |modeled − cash| by cash. This page only scores platform-reported $ vs settled cash $.
Is this Triple Whale or Hyros platform-vs-cash gap?
Sibling attribution stack. [Triple Whale platform-vs-cash gap](/manuals/triple-whale-platform-vs-cash-gap) and [Hyros platform-vs-cash gap](/manuals/hyros-platform-vs-cash-gap) read those desks. Here you only compare Rockerbox platform $ to cash collected $.
What RB platform-cash % should I invent?
None. Pull platform revenue $ and cash collected $ from the same Rockerbox cash-reconcile window.