Library · Traffic · How to run this
Validation fail is not checkout abandon
Validation fails ÷ checkouts make fail %. Type both.
Pair: Checkout validation fail rate on Traffic. Custom step: checkout extensibility drop. Wallet: Shop Pay abandon.
What you type
Validation fails — checkouts blocked by address / phone / cart validation errors.
Checkouts — checkout starts in that same window.
Fail % = validation fails ÷ checkouts × 100. Fix validation rules when fail % is fat — do not invent a fail chip.
What not to do
Do not invent fail %. Do not mix payment declines into validation fails. Do not treat Shop Pay abandons as validation. Do not average every theme when one owns the rule.
Related: Traffic, checkout extensibility drop, Shop Pay abandon, discount-code attach rate.
Procedure
- Type validation fails and checkouts.
- Read fail %.
- Fix validation rules when fail % is material.
Failure modes
- Inventing fail %.
- Mixing payment declines into validation fails.
- Treating Shop Pay abandons as validation.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Checkout validation fail %
- Validation fails ÷ checkouts × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this checkout extensibility drop?
- Sibling checkout grain. [Checkout extensibility drop](/manuals/shopify-checkout-extensibility-drop) is custom-step exits. This page is validation fails ÷ checkouts.
- Is this Shop Pay abandon?
- Related wallet path. [Shop Pay abandon](/manuals/shopify-shop-pay-abandon) is Shop Pay start vs complete. This page is checkout validation fail rate.
- What fail % should I invent?
- None. Type validation fails and checkouts from the same Shopify checkout window.