Library · Subscriptions · How to run this
SMS link clicks are not CRM orders
SMS link clicks are not CRM orders. Convert % = orders / clicks × 100. Type clicks and orders.
Pair: Link click to order on Subscriptions. STOP: opt-out vs rebill. List: list growth vs opt-out.
What you type
Clicks — SMS link clicks in the window (ESP export).
Orders — CRM orders attributed to those clicks (join — typed).
Convert % = orders / clicks × 100. Fix the landing or attribution when convert % is weak — do not invent a convert chip.
What not to do
Do not invent a convert percent. Do not mix opens into clicks. Do not treat keyword opt-outs as orders. Do not fold rebill MIT into click orders without splitting.
Related: Subscriptions, opt-out vs rebill, list growth vs opt-out, SMS STOP vs MIT.
Procedure
- Type clicks and CRM orders.
- Read convert %.
- Fix the landing when convert % is weak.
Failure modes
- Inventing a convert percent.
- Mixing opens into clicks.
- Treating keyword opt-outs as orders.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- SMS link convert %
- CRM orders ÷ SMS link clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this keyword opt-out vs rebill?
- Related SMS. [Opt-out vs rebill](/manuals/attentive-keyword-optout-vs-rebill) is STOP inside a rebill cohort. This page is link click → CRM order convert %.
- Is this list growth vs opt-out?
- Related list. [List growth vs opt-out](/manuals/attentive-list-growth-vs-optout) is adds vs keyword opt-outs. This page is click-to-order convert %.
- What convert % should I invent?
- None. Type clicks and CRM orders from the SMS / CRM join for the window.