Library · Subscriptions · How to run this
Undelivered SMS misses the rebill
Undelivered ÷ rebill cohort is unreachable %. Type undelivered and rebill cohort.
Pair: Deliverability vs rebill on Subscriptions. Quiet hours: quiet hours vs rebill. Keyword: STOP vs MIT.
What you type
Undelivered — bounced / undelivered SMS in the rebill send window (export).
Rebill cohort — subscribers due for MIT in the same window (CRM).
Unreachable % = undelivered ÷ rebill cohort × 100. Fix list hygiene when unreachable % is material — do not invent a reach chip.
What not to do
Do not invent unreachable %. Do not mix quiet-hour suppresses into undelivered. Do not treat STOP as bounce. Do not average every campaign when one owns the hole.
Related: Subscriptions, quiet hours vs rebill, STOP vs MIT, flow vs rebill clock.
Procedure
- Type undelivered and rebill cohort.
- Read unreachable %.
- Fix list hygiene when unreachable % is material.
Failure modes
- Inventing an unreachable percent.
- Mixing quiet-hour suppresses into undelivered.
- Treating STOP as bounce.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Rebill unreachable %
- Undelivered / bounced SMS ÷ rebill cohort × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this quiet hours vs rebill?
- Related mute. [Quiet hours vs rebill](/manuals/postscript-quiet-hours-vs-rebill) is sends blocked by quiet hours. This page is bounced / undelivered share of the rebill cohort.
- Is this STOP vs MIT?
- Related opt-out. [STOP vs MIT](/manuals/sms-stop-vs-mit) is keyword cancel vs MIT. This page is deliverability holes before the message lands.
- What unreachable % should I invent?
- None. Type undelivered counts and rebill cohort size from the SMS and CRM exports for the same window.