Library · Subscriptions · How to run this
Short-link fail is not undelivered
Short-link fails ÷ clicks make fail %. Type both.
Pair: Link-shortener fail rate on Subscriptions. Delivery: deliverability vs rebill. Quiet hours: quiet hours vs rebill.
What you type
Short-link fails — clicks that hit a dead / errored short link in the window.
Clicks — total short-link clicks in that same window.
Fail % = fails ÷ clicks × 100. Fix redirect / domain when fail % is fat — do not invent a fail chip.
What not to do
Do not invent fail %. Do not mix undelivered SMS into link fails. Do not treat quiet-hour blocks as clicks. Do not average every campaign when one owns the hole.
Related: Subscriptions, deliverability vs rebill, quiet hours vs rebill, MMS vs SMS cost.
Procedure
- Type short-link fails and clicks.
- Read fail %.
- Fix shortener or destination when fail % is material.
Failure modes
- Inventing fail %.
- Mixing undelivered SMS into short-link fails.
- Treating quiet-hour blocks as clicks.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Link-shortener fail %
- Short-link fails ÷ clicks × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this deliverability vs rebill?
- Sibling SMS door. [Deliverability vs rebill](/manuals/postscript-deliverability-vs-rebill) is undelivered share. This page is short-link fails ÷ clicks after send.
- Is this quiet hours vs rebill?
- Related send clock. [Quiet hours vs rebill](/manuals/postscript-quiet-hours-vs-rebill) is blocked sends. This page is link-shortener fail rate on clicks.
- What fail % should I invent?
- None. Type short-link fails and clicks from the same Postscript window.