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SMS dunning EV must clear email
Email recovered $ and SMS recovered $ are not the same EV. SMS EV = SMS saves − channel cost. Delta = SMS EV − email EV. Type email saves $, SMS saves $, and channel cost $.
Pair: Email vs SMS dunning on Subscriptions. Mail vs auth: dunning email vs auth. Cap: SMS cap vs rebill.
What you type
Email saves $ — settled recovery dollars attributed to email dunning in the window.
SMS saves $ — settled recovery dollars attributed to SMS dunning in the same window.
Channel cost $ — SMS / carrier cost for those sends (invoice line).
Email EV = email saves. SMS EV = SMS saves − channel cost. Positive delta means SMS cleared email after cost — do not invent a save chip.
What not to do
Do not invent a save rate. Do not treat email opens as recovered dollars. Do not ignore SMS channel cost. Do not mix quiet-hour muted sends into SMS saves without splitting.
Related: Subscriptions, dunning email vs auth, SMS cap vs rebill, dunning calendar.
Procedure
- Type email and SMS recovered $ for the window.
- Type SMS channel cost $.
- Prefer the channel with positive delta EV after cost.
Failure modes
- Inventing a save rate.
- Treating email opens as recovered dollars.
- Ignoring SMS channel cost.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- SMS vs email dunning EV
- SMS EV = SMS recovered $ − channel cost. Delta = SMS EV − email recovered $. Settled dollars only.
Work with us — We run this job on your accounts. Services
FAQ
- Is this update-card email vs auth?
- Related. [Dunning email vs auth](/manuals/dunning-email-vs-auth) is mail vs a live MIT try. This page is email recovered $ vs SMS recovered $ after SMS channel cost.
- Is this SMS cap vs rebill cohort?
- Related channel. [SMS cap vs rebill](/manuals/sms-cap-vs-rebill-cohort) is daily cap vs reminders. This page prices recovery EV by channel.
- What save rate should I invent?
- None. Type recovered dollars from each channel export for the window.