Library · Subscriptions · How to run this
Gift attach is not winback attach
Gift offers and attaches make attach %. Attach % = attaches ÷ offers × 100. Type both.
Pair: Gift attach rate on Subscriptions. Winback: winback attach. Reactivation: reactivation win rate.
What you type
Gift offers — gift subscription offers shown in the window.
Attaches — gift subscriptions that attached from those offers.
Attach % = attaches ÷ offers × 100. Fix placement or offer when attach % is thin — do not invent an attach chip.
What not to do
Do not invent attach %. Do not mix winback into gift offers. Do not treat one-time gift cards as subscription attaches. Do not average every funnel when one owns the hole.
Related: Subscriptions, winback attach, reactivation win rate, swap attach rate.
Procedure
- Type gift offers and attaches.
- Read attach %.
- Fix placement or offer when attach % is thin.
Failure modes
- Inventing attach %.
- Mixing winback into gift offers.
- Treating one-time gift cards as subscription attaches.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Gift attach %
- Gift subscription attaches ÷ gift offers × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this winback attach?
- Sibling offer attach. [Winback attach](/manuals/ordergroove-winback-attach) is winback offers ÷ attaches. This page is gift subscription offers ÷ attaches.
- Is this reactivation win rate?
- Related keep path. [Reactivation win rate](/manuals/bold-reactivation-win-rate) is wins ÷ offers with cost. This page is gift attach % only.
- What attach % should I invent?
- None. Type gift offers and attaches from the same checkout / portal window.