Library · Subscriptions · How to run this
Canvas exit is not step drop
Entries and exits make exit %. Exit % = exits ÷ entries × 100. Type both.
Pair: Canvas exit rate on Subscriptions. Step grain: Canvas step drop. Fatigue: channel fatigue cost.
What you type
Entries — users who entered that Canvas in the window.
Exits — users who left / exited that Canvas before the end path (Braze exit events).
Exit % = exits ÷ entries × 100. Fix exit criteria or messaging when exit % is fat — do not invent an exit chip.
What not to do
Do not invent exit %. Do not mix one-step drop into full-journey exits. Do not treat unsubs as Canvas completions. Do not average every Canvas when one owns the hole.
Related: Subscriptions, Canvas step drop, channel fatigue cost, flow vs rebill clock.
Procedure
- Type canvas entries and exits.
- Read exit %.
- Fix exit criteria when exit % is material.
Failure modes
- Inventing exit %.
- Mixing one-step drop into full-journey exits.
- Treating unsubs as Canvas completions.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Canvas exit %
- Canvas exits ÷ entries × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Canvas step drop?
- Sibling step grain. [Canvas step drop](/manuals/braze-canvas-step-drop) is shown vs taken on one step. This page is full-journey exits ÷ entries.
- Is this channel fatigue cost?
- Related send tax. [Channel fatigue cost](/manuals/braze-channel-fatigue-cost) prices over-send $. This page is Canvas exit % only.
- What exit % should I invent?
- None. Type canvas entries and exits from the Braze Canvas export for the same window.