Library · Subscriptions · How to run this
Canvas steps drop before the next send
Shown minus taken make drop %. Drop % = (shown − taken) / shown × 100. Type shown and taken.
Pair: Canvas step drop on Subscriptions. Fatigue: channel fatigue cost. Checkout sibling: upsell chain drop.
What you type
Shown — users who hit that Canvas step in the window.
Taken — users who advanced / converted on that step.
Drop % = dropped / shown × 100. Fix the step when drop % is material — do not invent a drop chip.
What not to do
Do not invent a drop percent. Do not mix entry entries into step shown. Do not treat unsubs as taken. Do not average every Canvas when one step owns the hole.
Related: Subscriptions, channel fatigue cost, upsell chain drop, flow vs rebill clock.
Procedure
- Type shown and taken.
- Read drop %.
- Fix the step when drop % is material.
Failure modes
- Inventing a drop percent.
- Mixing entry entries into step shown.
- Treating unsubs as taken.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Canvas step drop %
- (shown − taken) ÷ shown × 100 on one Canvas step.
Work with us — We run this job on your accounts. Services
FAQ
- Is this channel fatigue cost?
- Related send tax. [Channel fatigue cost](/manuals/braze-channel-fatigue-cost) prices over-send $. This page is drop % on one Canvas step.
- Is this upsell chain drop?
- Related step grain. [Upsell chain drop](/manuals/checkoutchamp-upsell-chain-drop) is checkout upsells. This page is Canvas shown vs taken.
- What drop % should I invent?
- None. Type shown and taken for that Canvas step from the Braze export.