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Keyword-optout spike is not deliverability
Keyword optouts ÷ sends make spike %. Type both.
Pair: Keyword-optout spike on Subscriptions. Rebill: keyword opt-out vs rebill. Deliverability: deliverability vs rebill.
What you type
Keyword optouts — STOP / keyword optouts counted in the Postscript window.
Sends — SMS sends attempted in that same window.
Spike % = keyword optouts ÷ sends × 100. Fix copy / cadence when spike % is fat — do not invent a spike chip.
What not to do
Do not invent spike %. Do not mix hard bounces into keyword optouts. Do not treat quiet-hours mutes as optouts. Do not average every flow when one owns the hole.
Related: Subscriptions, keyword opt-out vs rebill, deliverability vs rebill, quiet hours vs rebill.
Procedure
- Type keyword optouts and sends.
- Read spike %.
- Fix copy / cadence when spike % is material.
Failure modes
- Inventing spike %.
- Mixing hard bounces into keyword optouts.
- Treating quiet-hours mutes as optouts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Keyword-optout spike %
- Keyword optouts ÷ sends × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this keyword opt-out vs rebill?
- Sibling SMS grain. [Keyword opt-out vs rebill](/manuals/attentive-keyword-optout-vs-rebill) ties opt-outs to the rebill cohort. This page is keyword optouts ÷ sends on Postscript.
- Is this deliverability vs rebill?
- Related SMS path. [Deliverability vs rebill](/manuals/postscript-deliverability-vs-rebill) is undelivered vs cohort. This page is keyword-optout spike.
- What spike % should I invent?
- None. Type keyword optouts and sends from the same Postscript window.