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Library · Subscriptions · How to run this

Rebill lag is not soft-decline share

How to run thisSubscriptions3 steps
CalculatorCampaign rebill lag · Calculator lives in the articleOpen

Billed day − due day make lag days. Type both plus due count.

Pair: Campaign rebill lag on Subscriptions. Soft: rebill soft-decline share. Drop: rebill-day drop.

What you type

Due day — day index when the campaign rebill was due.

Billed day — day index when it actually billed.

Due count — due attempts in that same lag window.

Lag days = billed day − due day. Fix dunning cadence when lag days are fat — do not invent a lag chip.

What not to do

Do not invent lag days. Do not mix soft-decline buckets into day indexes. Do not treat MIT/CIT mix as due count. Do not average every campaign when one owns the lag.

Related: Subscriptions, rebill soft-decline share, rebill-day drop, MIT vs CIT mix.

Procedure

  1. Type due day, billed day, and due count.
  2. Read lag days.
  3. Fix dunning cadence when lag days are material.

Failure modes

  • Inventing lag days.
  • Mixing soft-decline buckets into day indexes.
  • Treating MIT/CIT mix as due count.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Campaign rebill lag days
Billed day − due day for the typed due cohort.

Work with us — We run this job on your accounts. Services

FAQ

Is this rebill soft-decline share?
Sibling rebill grain. [Rebill soft-decline share](/manuals/sticky-rebill-soft-decline-share) is soft declines on rebill. This page is billed day − due day.
Is this rebill-day drop?
Related day-N clock. [Rebill-day drop](/manuals/buygoods-rebill-day-drop) is due vs billed count drop. This page is campaign rebill lag days.
What lag days should I invent?
None. Type due day, billed day, and due count from the same Sticky window.